Repurposing.

I just wrote the following introduction in a brief submitted today. I repurpose it for your reading pleasure:

"This is a case of two very large corporations abusing a consumer. The insult-to-injury here is that Plaintiff [ ] paid a considerable amount of money—over $100,000--to be abused by Defendants [ ]. At the end of the day, these Defendants have Mr. [ ]’s money and he has a [product] that doesn’t work. Mr. [ ] did his job and tried mightily to get it fixed. Defendants either ignored him or gave him a run-around that would make a DMV staffer blush." (Emphasis supplied.)

This client is actually the CEO of a mid-size corporation I also represent. He needed me to put the plaintiff's attorney hat on and represent him individually. As a plaintiff, you can add a little drama into the mix.

This writing exercise reminded me of some advice I received from a friend who covers a very well-known professional sports team for a huge newspaper in New York City.

He said he didn't believe in using a thesaurus. He believed writing should come from the heart--it's more authentic that way. If the word didn't surface instinctively, then its manufactured and will appear so.

This style of instinctive writing brings to mind some of the lessons of Blink (see prior post) and exhibits itself in this snippet.